Designed the full company profile, banners, case studies, and social media templates for RME Modern Engineering — a professional engineering company built around the tagline "Building Realities."
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BrandingIdentity
Lavore Branding
Complete brand identity for Lavore — logo, brand mark, color guide, typography guide, and final mockups. Built to feel elevated yet approachable across all touchpoints.
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Logo DesignContent Creation
ArchiCoat
Logo design and social media content for ArchiCoat, an interior design brand. The concept draws from architectural arches, balancing precision with warmth.
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Social MediaCampaigns
Ramadan Campaigns
Ramadan Kareem posts designed for multiple clients — Khaled Nassar, Ahmed Salah, and QAM — tailored to each brand voice while sharing seasonal warmth.
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Social MediaMarketing
QAM Marketing Agency
Social media content and bold graphic posts for QAM — featuring punchy messaging like "Your Brand Called. It wants a Glow Up."
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Academic
IllustrationPrint Design
Morocco: Revealing the Culture
Six art-boards depicting Moroccan characters, buildings, and patterns using only basic shapes — divided into puzzle cube faces that physically reveal the culture.
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TypographyMaterial Lettering
3D Bilingual Font
A handcrafted English + Arabic typeface built from physical materials — wire, clay, white glue, honey, and shampoo. Each letter constructed, photographed, and refined.
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TypographyCraft
Kufic Composition
Typography project creating Kufic script compositions, culminating in a final paper-woven output where letterforms become structural textile elements.
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TypographyPoster Design
Typographical Expansion Poster
A bilingual poster around the word "expansion / توسع" — exploring how the concept can be enacted through the physical tension of letterforms in space.
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Poster DesignConcept
Movie Poster Series
Two movie posters from one object — a seashell from Gouna. "The Deadly Seashell" (horror) vs "The Story of the Seashell" (vibrant) — how concept transforms meaning.
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Concept DesignPrint
Concept: Book
A board game and puzzle concept based on "The Curious Incident of the Dog in the Night-time" — translating themes of logic and mystery into interactive physical play.
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IllustrationBranding
Elia — Olive Oil Branding
Brand illustrations for Elia olive oil, telling the production journey from grove to bottle through warm, handcrafted visuals.
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Personal
IllustrationPersonal
The Power of Triangles
Oranges drawn entirely from triangles on a deep blue background — exploring how organic form can emerge from the simplest geometric constraint.
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Poster DesignPersonal
The Switch
A geometric poster about life before and after university — ordered blocks transform into scattered chaos before reaching a peak, visualizing personal growth.
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IllustrationPoster Design
Food Around the World
A personal illustrated poster series celebrating global cuisine — Sushi, Croissant, Italian Pizza, and Belgian Waffle — through bold flat graphic design.
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Poster DesignPersonal
To Have Loved and Lost
A bilingual English/Arabic poster in red and black — minimal and emotional, exploring love and loss with restraint.
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EditorialInfographicCommunity
Print Guide / Aywa Ba2a
A community resource for Cairo creatives — mapping print locations, printing dos and don’ts, and practical advice for students and independent designers.
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Cover
Company Overview
Brand Identity
Logo System
Color Palette
Typography
Banner Design
Social Templates
Case Study
Team Profiles
Application Mockup
Final Spread
1 / 12
BrandingPrint DesignSocial Media
Rowad — RME Modern Engineering
Designed the full company profile, banners, case studies, and social media templates for RME Modern Engineering — a professional engineering company built around the tagline "Building Realities."
Brand Identity
Color & Type
Final Mockups
1 / 3
BrandingIdentity
Lavore Branding
Complete brand identity for Lavore — logo, brand mark, color guide, typography guide, and final mockups. Built to feel elevated yet approachable across all touchpoints.
Logo Concept
Brand System
Social Content
Mockup
1 / 4
Logo DesignContent Creation
ArchiCoat
Logo design and social media content for ArchiCoat, an interior design brand. The concept draws from architectural arches, balancing precision with warmth.
Campaign Brief
Visual Set 1
Visual Set 2
1 / 3
Social MediaCampaigns
Ramadan Campaigns
Ramadan Kareem posts designed for multiple clients — Khaled Nassar, Ahmed Salah, and QAM — tailored to each brand voice while sharing seasonal warmth.
Brand Overview
Social Posts
Campaign Content
1 / 3
Social MediaMarketing
QAM Marketing Agency
Social media content and bold graphic posts for QAM — featuring punchy messaging like "Your Brand Called. It wants a Glow Up."
Cover
Introduction
Characters
Architecture
Pattern Work
Puzzle Faces
Color Study
Final Spread
1 / 8
IllustrationPrint Design
Morocco: Revealing the Culture
Six art-boards depicting Moroccan characters, buildings, and patterns using only basic shapes — divided into puzzle cube faces that physically reveal the culture.
Concept Brief
Latin Letters A–F
Latin Letters G–Z
Arabic Letters
Mixed Display
Final Type Specimen
1 / 6
TypographyMaterial Lettering
3D Bilingual Font
A handcrafted English + Arabic typeface built from physical materials — wire, clay, white glue, honey, and shampoo. Each letter constructed, photographed, and refined.
Research & Brief
Composition Draft
Grid Breakdown
Letterform Study
Paper Weave Process
Final Woven Output
1 / 6
TypographyCraft
Kufic Composition
Typography project creating Kufic script compositions, culminating in a final paper-woven output where letterforms become structural textile elements.
Concept & Research
Sketch Process
Bilingual Layout
Final Poster
1 / 4
TypographyPoster Design
Typographical Expansion Poster
A bilingual poster around the word "expansion / توسع" — exploring how the concept can be enacted through the physical tension of letterforms in space.
The Deadly Seashell
The Story of the Seashell
1 / 2
Poster DesignConcept
Movie Poster Series
Two movie posters from one object — a seashell from Gouna. "The Deadly Seashell" (horror) vs "The Story of the Seashell" (vibrant) — how concept transforms meaning.
Game Brief
Board Design
Card Components
Final Assembly
1 / 4
Concept DesignPrint
Concept: Book
A board game and puzzle concept based on "The Curious Incident of the Dog in the Night-time" — translating themes of logic and mystery into interactive physical play.
Concept Sketch
Process Study
Final Illustration
1 / 3
IllustrationPersonal
The Power of Triangles
Oranges drawn entirely from triangles on a deep blue background — exploring how organic form can emerge from the simplest geometric constraint.
Before University
Final Poster
1 / 2
Poster DesignPersonal
The Switch
A geometric poster about life before and after university — ordered blocks transform into scattered chaos before reaching a peak, visualizing personal growth.
Asian Cuisine
European Cuisine
American Cuisine
Full Series
1 / 4
IllustrationPoster Design
Food Around the World
A personal illustrated poster series celebrating global cuisine — Sushi, Croissant, Italian Pizza, and Belgian Waffle — through bold flat graphic design.
Concept Brief
Type Exploration
Arabic Composition
Final Poster
1 / 4
Poster DesignPersonal
To Have Loved and Lost
A bilingual English/Arabic poster in red and black — minimal and emotional, exploring love and loss with restraint.
Cover Page
Dos & Don’ts
Where to Print
Location Guide
Full Spread
1 / 5
EditorialInfographicCommunity
Print Guide / Aywa Ba2a
A community resource for Cairo creatives — mapping print locations, printing dos and don’ts, and practical advice for students and independent designers.
Brand Concept
Grove to Bottle
Packaging Design
Final Mockups
1 / 4
IllustrationBranding
Elia — Olive Oil Branding
Brand illustrations for Elia olive oil, telling the production journey from grove to bottle through warm, handcrafted visuals.